For a class project, we were tasked with creating and promoting an app, and I decided to design an apparel brand focused on menswear.

To promote the brand, I crafted a promotional video with an editorial feel, blending personal expression with cultural and modern elements. My team and I shot the video in locations that reflected this contrast: the traditional Malay culture of Kampong Glam and the contemporary urban vibe of the National Gallery and Bugis Junction. This allowed me to showcase both the essence of the brand and a bit of my own story through the settings.